Tag Archives: Wansink

Branding Vegetables So Kids Will Eat Them | Inventorspot


Would George H. W. Bush have liked broccoli if his mother referred to it as “Power Bunch Broccoli” instead of just plain (hold your nose) broccoli?  Research from Cornell University’s Food and Brand Lab says he would.

Brian Wansink and others had already concluded in previous research that people perceive food more positively when it has a ‘fancy’ name, rather than a plain or non-descriptive name. (Wansink et al, 2005) This time Wansink and other Cornell researchers tested that theory on kids and precisely the foods kids seem to hate: vegetables.

via Branding Vegetables So Kids Will Eat Them.